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Home » Stiri » Cele mai puternice branduri financiare din lume Cele mai puternice branduri financiare din lume
1 |
1 |
0 |
Coca-Cola |
65,324 |
67,000 |
-3 |
Coca-Cola |
U.S. |
2 |
2 |
0 |
Microsoft |
58,709 |
56,926 |
3 |
Microsoft |
U.S. |
3 |
3 |
0 |
IBM |
57,091 |
56,201 |
2 |
IBM |
U.S. |
4 |
4 |
0 |
GE |
51,569 |
48,907 |
5 |
GE |
U.S. |
5 |
6 |
1 |
Nokia |
33,696 |
30,131 |
12 |
Nokia |
FINLAND |
6 |
7 |
1 |
Toyota |
32,070 |
27,941 |
15 |
Toyota |
JAPAN |
7 |
5 |
-2 |
Intel |
30,954 |
32,319 |
-4 |
Intel |
U.S. |
8 |
9 |
1 |
McDonald's |
29,398 |
27,501 |
7 |
McDonald's |
U.S. |
9 |
8 |
-1 |
Disney |
29,210 |
27,848 |
5 |
Walt Disney |
U.S. |
10 |
10 |
0 |
Mercedes-Benz |
23,568 |
21,795 |
8 |
DaimlerChrylser |
GERMANY |
11 |
11 |
0 |
Citi |
23,443 |
21,458 |
9 |
Citigroup |
U.S. |
12 |
13 |
1 |
Hewlett-Packard |
22,197 |
20,458 |
9 |
Hewlett-Packard |
U.S. |
13 |
15 |
2 |
BMW |
21,612 |
19,617 |
10 |
BMW |
GERMANY |
14 |
12 |
-2 |
Marlboro |
21,283 |
21,350 |
0 |
Altria |
U.S. |
15 |
14 |
-1 |
American Express |
20,827 |
19,641 |
6 |
American Express |
U.S. |
16 |
16 |
0 |
Gillette |
20,415 |
19,579 |
4 |
Procter & Gamble |
U.S. |
17 |
17 |
0 |
Louis Vuitton |
20,321 |
17,606 |
15 |
Louis Vitton Moet Hennessy |
FRANCE |
18 |
18 |
0 |
Cisco |
19,099 |
17,532 |
9 |
Cisco |
U.S. |
19 |
19 |
0 |
Honda |
17,998 |
17,049 |
6 |
Honda Motor |
JAPAN |
20 |
24 |
4 |
Google |
17,837 |
12,376 |
44 |
Google |
U.S. |
21 |
20 |
-1 |
Samsung |
16,853 |
16,169 |
4 |
Samsung |
S. KOREA |
22 |
21 |
-1 |
Merrill Lynch |
14,343 |
13,001 |
10 |
Merrill Lynch |
U.S. |
23 |
28 |
5 |
HSBC |
13,563 |
11,622 |
17 |
HSBC Holdings |
BRITAIN |
24 |
23 |
-1 |
Nescafe |
12,950 |
12,507 |
4 |
Nestle |
SWITZERLAND |
25 |
26 |
1 |
Sony |
12,907 |
11,695 |
10 |
Sony |
JAPAN |
26 |
22 |
-4 |
Pepsi |
12,888 |
12,690 |
2 |
PepsiCo |
U.S. |
27 |
29 |
2 |
Oracle |
12,448 |
11,459 |
9 |
Oracle |
U.S. |
28 |
32 |
4 |
UPS |
12,013 |
10,712 |
12 |
United Parcel Service |
U.S. |
29 |
31 |
2 |
Nike |
12,004 |
10,897 |
10 |
Nike |
U.S. |
30 |
27 |
-3 |
Budweiser |
11,652 |
11,662 |
0 |
Anheuser-Busch |
U.S. |
31 |
25 |
-6 |
Dell |
11,554 |
12,256 |
-6 |
Dell Inc. |
U.S. |
32 |
33 |
1 |
JPMorgan |
11,433 |
10,205 |
12 |
JPMorgan Chase |
U.S. |
33 |
39 |
6 |
Apple |
11,037 |
9,130 |
21 |
Apple |
U.S. |
34 |
34 |
0 |
SAP |
10,850 |
10,007 |
8 |
SAP |
GERMANY |
35 |
37 |
2 |
Goldman Sachs |
10,663 |
9,640 |
11 |
Goldman Sachs |
U.S. |
36 |
35 |
-1 |
Canon |
10,581 |
9,968 |
6 |
Canon |
JAPAN |
37 |
36 |
-1 |
Morgan Stanley |
10,340 |
9,762 |
6 |
Morgan Stanley |
U.S. |
38 |
41 |
3 |
Ikea |
10,087 |
8,763 |
15 |
Ikea |
SWEDEN |
39 |
42 |
3 |
UBS |
9,838 |
8,734 |
13 |
UBS AG |
SWITZERLAND |
40 |
40 |
0 |
Kellogg's |
9,341 |
8,776 |
6 |
Kellogg Company |
U.S. |
41 |
30 |
-11 |
Ford |
8,982 |
11,056 |
-19 |
Ford Motor |
U.S. |
42 |
48 |
6 |
Philips |
7,741 |
6,730 |
15 |
Koninklijke Philips Electronics |
NETHERLANDS |
43 |
44 |
1 |
Siemens |
7,737 |
7,828 |
-1 |
Siemens |
GERMANY |
44 |
51 |
7 |
Nintendo |
7,730 |
6,559 |
18 |
Nintendo |
JAPAN |
45 |
45 |
0 |
Harley-Davidson |
7,718 |
7,739 |
0 |
Harley-Davidson |
U.S. |
46 |
46 |
0 |
Gucci |
7,697 |
7,158 |
8 |
Gucci Group |
ITALY |
47 |
NR |
NA |
AIG |
7,490 |
NA |
NA |
American International Group |
U.S. |
48 |
47 |
-1 |
eBay |
7,456 |
6,755 |
10 |
EBAY |
U.S. |
49 |
NR |
NA |
AXA |
7,327 |
NA |
NA |
AXA |
FRANCE |
50 |
49 |
-1 |
Accenture |
7,296 |
6,728 |
8 |
Accenture |
BERMUDA |
51 |
53 |
2 |
L'Oréal |
7,045 |
6,392 |
10 |
L'Oreal |
FRANCE |
52 |
50 |
-2 |
MTV |
6,907 |
6,627 |
4 |
Viacom |
U.S. |
53 |
54 |
1 |
Heinz |
6,544 |
6,223 |
5 |
Heinz |
U.S. |
54 |
56 |
2 |
Volkswagen |
6,511 |
6,032 |
8 |
Volkswagen |
GERMANY |
55 |
55 |
0 |
Yahoo! |
6,067 |
6,056 |
0 |
Yahoo |
U.S. |
56 |
57 |
1 |
Xerox |
6,050 |
5,918 |
2 |
Xerox |
U.S. |
57 |
58 |
1 |
Colgate |
6,025 |
5,633 |
7 |
Colgate-Palmolive |
U.S. |
58 |
61 |
3 |
Chanel |
5,830 |
5,156 |
13 |
Chanel |
FRANCE |
59 |
59 |
0 |
Wrigley's |
5,777 |
5,449 |
6 |
Wm. Wrigley Jr. |
U.S. |
60 |
60 |
0 |
KFC |
5,682 |
5,350 |
6 |
Yum Brands |
U.S. |
61 |
52 |
-9 |
Gap |
5,481 |
6,416 |
-15 |
The Gap |
U.S. |
62 |
65 |
3 |
Amazon.com |
5,411 |
4,707 |
15 |
Amazon.com |
U.S. |
63 |
63 |
0 |
Nestle |
5,314 |
4,932 |
8 |
Nestle |
SWITZERLAND |
64 |
73 |
9 |
Zara |
5,165 |
4,235 |
22 |
Inditex |
SPAIN |
65 |
62 |
-3 |
Avon |
5,103 |
5,040 |
1 |
Avon Products |
U.S. |
66 |
68 |
2 |
Caterpillar |
5,059 |
4,580 |
10 |
Caterpillar |
U.S. |
67 |
67 |
0 |
Danone |
5,019 |
4,638 |
8 |
Groupe Danone |
FRANCE |
68 |
74 |
6 |
Audi |
4,866 |
4,165 |
17 |
Volkswagen |
GERMANY |
69 |
71 |
2 |
Adidas |
4,767 |
4,290 |
11 |
adidas |
GERMANY |
70 |
64 |
-6 |
Kleenex |
4,600 |
4,842 |
-5 |
Kimberly-Clark |
U.S. |
71 |
72 |
1 |
Rolex |
4,589 |
4,237 |
8 |
Rolex |
SWITZERLAND |
72 |
75 |
3 |
Hyundai |
4,453 |
4,078 |
9 |
Hyundai Motor |
S. KOREA |
73 |
81 |
8 |
Hermes |
4,255 |
3,854 |
10 |
Hermes International |
FRANCE |
74 |
66 |
-8 |
Pizza Hut |
4,254 |
4,694 |
-9 |
Yum Brands |
U.S. |
75 |
80 |
5 |
Porsche |
4,235 |
3,927 |
8 |
Porsche |
GERMANY |
76 |
78 |
2 |
Reuters |
4,197 |
3,961 |
6 |
Reuters Group |
BRITAIN |
77 |
69 |
-8 |
Motorola |
4,149 |
4,569 |
-9 |
Motorola |
U.S. |
78 |
77 |
-1 |
Panasonic |
4,135 |
3,977 |
4 |
Matsushita Electric Industrial |
JAPAN |
79 |
82 |
3 |
Tiffany |
4,003 |
3,819 |
5 |
Tiffany |
U.S. |
80 |
NR |
NA |
Allianz |
3,957 |
NA |
NA |
Allianz |
GERMANY |
81 |
85 |
4 |
ING |
3,880 |
3,474 |
12 |
ING Groep |
NETHERLANDS |
82 |
70 |
-12 |
Kodak |
3,874 |
4,406 |
-12 |
Eastman Kodak |
U.S. |
83 |
86 |
3 |
Cartier |
3,852 |
3,360 |
15 |
Cartier |
FRANCE |
84 |
76 |
-8 |
BP |
3,794 |
4,010 |
-5 |
BP plc |
BRITAIN |
85 |
87 |
2 |
Moët & Chandon |
3,739 |
3,257 |
15 |
Louis Vitton Moet Hennessy |
FRANCE |
86 |
79 |
-7 |
Kraft |
3,732 |
3,943 |
-5 |
Kraft Foods |
U.S. |
87 |
83 |
-4 |
Hennessy |
3,638 |
3,576 |
2 |
Louis Vitton Moet Hennessy |
FRANCE |
88 |
91 |
3 |
Starbucks |
3,631 |
3,099 |
17 |
Starbucks |
U.S. |
89 |
84 |
-5 |
Duracell |
3,605 |
3,576 |
1 |
Procter & Gamble |
U.S. |
90 |
88 |
-2 |
Johnson & Johnson |
3,445 |
3,193 |
8 |
Johnson & Johnson |
U.S. |
91 |
93 |
2 |
Smirnoff |
3,379 |
3,032 |
11 |
Diageo |
BRITAIN |
92 |
92 |
0 |
Lexus |
3,354 |
3,070 |
9 |
Toyota Motor |
JAPAN |
93 |
89 |
-4 |
Shell |
3,331 |
3,173 |
5 |
Royal Dutch Shell |
BRITAIN |
94 |
96 |
2 |
Prada |
3,287 |
2,874 |
14 |
Prada |
ITALY |
95 |
98 |
3 |
Burberry |
3,221 |
2,783 |
16 |
Burberry |
BRITAIN |
96 |
99 |
3 |
Nivea |
3,116 |
2,692 |
16 |
Beiersdorf |
GERMANY |
97 |
94 |
-3 |
LG |
3,100 |
3,010 |
3 |
LG |
S. KOREA |
98 |
90 |
-8 |
Nissan |
3,072 |
3,108 |
-1 |
Nissan Motor |
JAPAN |
99 |
NR |
NA |
Polo RL |
3,046 |
NA |
NA |
Polo Ralph Lauren |
U.S. |
100 |
NR |
NA |
Hertz |
3,026 |
NA |
NA |
Hertz Global Holdings |
U.S. |
Surse:
http://bwnt.businessweek.com/interactive_reports/top_brands/index.asp
http://www.interbrand.com/best_brands_2007.asp
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